There is no question that web design is a critical component of any successful online marketing campaign. It is essential to create a website that is both beautiful and effective. That is why web design teams spend hours and hours crafting the perfect website. However, it is the little mistakes that commonly distract or even alienate site visitors and therefore, lead to decreased conversion rates.
In this article, we will take a look at some common Ecommerce web design mistakes that could be preventing your visitors from staying on your site. We will also provide tips for avoiding these mistakes and keeping your visitors engaged. So, whether you are a web designer, marketer, the business owner or just responsible for overseeing the website’s design, it is critical to be aware of these common mistakes.
Keep in mind, too, that web design is an ever-evolving field, so be sure to stay up-to-date on the latest trends and techniques to ensure your website stays competitive.
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Not Optimizing for Mobile Devices
One of the most egregious web design mistakes is not optimizing your site for mobile devices. According to Seattle Marketing Agency, it is essential that your website be accessible on all devices, including smartphones and tablets. According to Statista, as of 2019 there are nearly 3 billion smartphone users worldwide and this number is expected to increase over the next few years. Not optimizing your site for mobile means that you are completely missing out on this vast market, and it could result in a significant loss of customers.
There are several steps you can take to ensure that your website is mobile-friendly, including:
- Using responsive design techniques to ensure that the design of your site adapts to different screen sizes
- Ensuring that all images are properly scaled for mobile viewing
- Eliminating pop-ups and using social media buttons that blend seamlessly with the site design
As an added bonus, enhancing your website’s mobile capabilities is also good for SEO. Google now prioritizes mobile-friendly sites in its search rankings, which means that having a website optimized for mobile devices can give you a boost in the SERPs.
- Failing to Prioritize Beauty and Usability Over Complexity
As we discussed above, it is essential to create an effective, beautiful website. However, there is a fine line between creating a site that focuses on both beauty and usability. Trying to cram too many design elements into your site can actually detract from the overall user experience.
One of the most common web design mistakes is to have an overly cluttered website that makes it difficult for visitors to find what they are looking for. This often results in frustrated visitors who quickly leave the site without taking any desired action. In other words, more is not always better when it comes to web design.
Instead of cramming your website with complex design features, focus on creating a clean, streamlined design that is easy for visitors to navigate. If you want to add some visual interest to your site, consider using large, high-quality images or videos. These can be very effective at conveying your message without making your site seem cluttered.
- Not Incorporating Engaging Content
If you want visitors to stick around on your website, it is essential to have engaging content. This content should be well-written, informative , and relevant to your target audience. It should also be updated on a regular basis to ensure that it remains fresh and engaging.
One common mistake is to neglect the content on your website, instead focusing solely on the design. However, if you want people to stick around, it is essential to have strong content that meets their needs.
- Not Paying Attention to Page Load Times
In today’s fast-paced world, people have very little patience for slow websites. In fact, a recent study found that 40% of visitors will abandon a website if it takes more than 3 seconds to load. This means that if your website is slow, you are likely losing a significant amount of potential traffic and conversions.
To ensure that your site loads quickly, you should use a combination of effective design and coding techniques. Some best practices to follow include using high-quality images, compressing large files, minimizing HTTP requests, and minifying CSS, HTML , and JavaScript files. Additionally, it is important to choose a reliable web hosting provider that can offer fast page load times.
- Not Optimizing Forms and Calls-to-Action
If you want visitors to take action on your website, it is essential to have effective forms and calls-to-action. However, many websites fail to optimize these elements, resulting in low conversion rates.
There are many ways to optimize forms, including using a single column layout and making them easy to fill out. This may involve breaking up overly long forms into smaller sections or allowing visitors to save their progress. Additionally, you should use clear language that is not overly promotional and only ask for information that is necessary for the desired action.
Your calls-to-action should also be effective in order to convert visitors. They should be clear and concise, with a strong sense of urgency. Additionally, the design of your CTA button is important – it should stand out from the rest of the page and be easy to click on.
- Not Creating a Sense of Trust
When people visit your website, they need to feel like they can trust you. This is especially important if you are selling products or services online. There are a few key ways to create a sense of trust on your website, including using positive customer reviews , displaying security seals, and featuring testimonials.
Trust is an essential component of any website. If visitors do not trust your brand, they are less likely to take the desired action such as signing up for a newsletter or making a purchase from your site. There are many ways to create trust with potential customers, including using certifications and awards, providing social proof, offering guarantees and features, and displaying high-quality images of your team or products.
- Ignoring Mobile Users
As mobile devices become increasingly prevalent, it is essential to ensure that you are offering a great user experience for visitors on these devices. Since most people use their smartphones or tablets to browse the web while they are on the go, they expect websites to be responsive and work well on small screens.
If you fail to optimize your website for mobile users, there is a good chance that they will leave your site in favor of one that better suits their needs. By using responsive design techniques, you can easily ensure that visitors have an enjoyable experience on your site regardless of the device they are using.
As you can see, there are a number of common web design mistakes that could be negatively impacting your website’s performance and sales. By taking the time to address these issues, you can enjoy higher conversion rates, more loyal customers, and increased revenue.